the PRIVATE BANK of CALIFORNIA

Our New Look

A Message from Our CEO

04.13.11

On behalf of myself and the entire team at The Private Bank of California, I am proud to announce the official launch of our new logo and website.  Designed to reflect the premier nature of this full-service Bank, the new website emphasizes how The Private Bank serves private clients, private companies and the professionals that support them in the Bank’s three niches:  Entertainment Banking, Private Banking, and Commercial Banking.

The new logo is also designed with the Bank’s business model in mind. The four “ribbons” represent our business lines—entertainment, private, and commercial banking. The fourth represents the support areas of the Bank (as you know, I have referred to the importance of investing in the support areas in my last several missives). The interconnectivity of the design is symbolic of the Bank’s ability to bring all of its components together to service the clients’ needs. The focus of this design is the client, who is reflected in the center of the diagram. We did not deviate too far from our original logo because we were not looking to reinvent ourselves.  Rather, we are recommitting ourselves to you, our clients, in both old ways and new. 

Logos and websites do not make for a strong, high service bank. But both symbols are important indicators of whether or not the Bank, through its words and its actions, does what it says in that regard. We hope you find both consistent with our desire to continuously exceed your expectations, every time. Over the next months and years, we will continue to upgrade the functionality of the website to make it more useful to you. 

Since our inception, we have continued to expand our market presence, market share and market visibility.  By investing in the Bank’s website and brand, we hope to expand on all three in meaningful ways. 

My hope is that you enjoy the Bank’s refreshed image and take pride in the fact that your Bank is committed to growth and making you look good. 

The Private Bank of California.  Your Money.  Your Business.  Your Bank.

PS-I will tell you the jokes in person. We are a regulated industry after all.