the PRIVATE BANK of CALIFORNIA

The Bank Partners with SHCPF to Improve Two Senior Care Centers

Southern California Seniors Appreciate the Bank's Support

10.09.12

The Private Bank recently partnered with the Senior Housing Crime Prevention Foundation (SHCPF) to provide essential support to two senior care centers in Southern California.   The Bank recently funded improvements to the Tustin Care Center, in Tustin, and Marycrest Manor, in Culver City, that ensure enhanced services and security for the elderly residents.

“We are grateful to The Private Bank for supporting the Foundation and its mission,” said Lori L. Millar, VP of Marketing & Communications for SHCPF. “The contributions made by the Bank will help transform the lives of these nursing home residents by offering increased confidence in their safety, protection from theft and neglect, and an overall improved quality of life.”

The residents of Tustin Care Center and Marycrest Manor are now being offered the Senior Crimestoppers program which provides a 24/7 toll free tip line, personal lockboxes installed in each room, internal and external signage to deter any wrong-doing, and continuing education for management and staff. To help the centers improve the quality of life, the Bank also grants an annual ‘Wish Comes True’ check that is dedicated to a project chosen by the residents. 

"We became aware that crime against the elderly in our society is a longstanding, ongoing battle that can be prevented through national organizations like SHCPF," said Sergio Sepulveda, Senior VP Relationship Manager at the Bank.  "Since serving our community is a key priority for the Bank, we felt compelled to participate in the nursing home program to help protect the most vulnerable members of our society - the elderly." 

SHCPF is a national organization that is dedicated to providing safe and secure living environments for senior housing residents and to delivering banks qualified CRA consideration through the most favorable regulatory and business structure possible. This unique program allows banks to serve an underserved segment of society, the nation’s senior housing residents, who have been classified as a low and moderate-income group. 

As a sign of appreciation, the SHCPF presented The Private Bank with a charter plaque to be prominently displayed in each of the senior housing centers and a plaque for the Bank’s branches nearest the sponsored centers.  The Tustin Care Center plaque will reside in the Bank's Orange County branch, while the Marycrest Manor plaque will remain in the Bank's Century City branch.

For more information on the Senior Housing Crime Prevention Foundation visit www.shcpfoundation.org.