the PRIVATE BANK of CALIFORNIA

CNBC.com: The Private Bank of California Responds to Growth Spurt

First Community Bank Branch to Open in Hollywood in Ten Years

12.14.10

LOS ANGELES, Dec. 14, 2010 – The Private Bank of California (the "Bank") (OTCBB: PBCA.OB) announces the opening of its new Hollywood Office which will service the Bank's growing client base throughout Los Angeles. The premier community bank inaugurated its new location this past Thursday night with an official Ribbon Cutting Ceremony and Mixer, marking the first community bank branch to open in Hollywood in the past ten years.

The invite-only event was held in conjunction with the Hollywood Chamber of Commerce and attracted professionals and key figures, such as Los Angeles 4th District Councilman Tom LaBonge, from the local community, Chamber of Commerce, and various industries.

"The Hollywood Chamber is delighted to welcome The Private Bank of California to the neighborhood. We will benefit from having this quality, community-focused bank in our area," says Leron Gubler, Executive Director of the Hollywood Chamber of Commerce.

The Bank prides itself on easy access to decision-makers, premier customized service and real relationships with its clients. Senior Vice President and Manager of the Hollywood Office, Edward Meyer, has over 30 years of experience banking the Hollywood community and says:

"We are very excited to offer a full-service branch in an area where people truly value the concepts of premier service and privacy. With this new office we will better service the industries that comprise our core client base - entertainment, business, legal and accounting - as well as expand the bank into other areas."

Also located at the branch is Vice President Debra Bordeaux, who has over 25 years of experience in serving the banking needs of attorneys, entertainment related firms and high net worth individuals. Bordeaux is heavily involved in the Hollywood community and is an active Board Member for the Hollywood Historic Trust, Hollywood Rotary Club and Hollywood Police Support Association.

"We are fully committed to the Hollywood community," says Bordeaux, "and will continue to deliver excellent service and results to those who choose to partner with us."

The Private Bank of California has enjoyed five successful years of delivering quality banking business to quality clients. Showing strong growth, despite the economy, the Bank has over $390 million in total assets and over $42 million in capital to date. When asked about the Bank's decision to expand into Hollywood, President Richard Smith says:

"It was a plan from the beginning. In an area ripe with businesses, we knew we could provide value to the community. We brought on the right team of experienced Hollywood bankers and it was a natural progression from there. This is the first of many steps in our plan to expand."

The Private Bank of California's Hollywood Office is a full-service banking center providing access to Private Banking, Commercial Banking, and Treasury Management. It is located at 7083 Hollywood Boulevard., Suite 650. The branch can be contacted at: (323) 973-7060.